What is coolhunting?
Coolhunting consists of the search and analysis of trends that lead all the changes globally or in an specific region. It’s an area related to marketing and advertisement and covers a wide variety areas. The most frequent area is fashion which is where I especialise in.
Who is it aimed at?
Designers and brands that need a coolhunter in order to stay up to date with the latest trends and be ahead of the changes in this changing society.
What does a coolhunter do?
A coolhunter is in charge of deciphering all the trends through different research methods that has adapted to his field of study. From all the research, they create trend reports with words and images that give us a look into the present and future trends.
Each coolhunter has its own system to identify trends, so everyone’s method is different.
What do I need coolhunting for?
A coolhunter’s trend research can predict what will be the next trends that we will see from a year on. This is especially convenient for fashion brands and designers and need some inspiration to start their next collection or would like to have a wider knowledge of the trends of their target audience.
These predictions are based on the innovations and tastes of society. That way, every company will have a better knowledge of the needs of their target consumer in order to cover them with products adapted to their demands.
Coolhunting for brands
What methods do I use?
I developed an effective method that helps me to identify trends and study them on my day-to-day basis. I’m up to date with the latest innovations in the fashion industry, new brands and materials from the future. The same way, I also observe the public. I have a better understanding of their needs as well as their activity on social media, following online trends as well as microtrends that appear in a certain area.
We must not forget runway shows and the way designers interpret society with each collection, the trends they start and especially, their meaning in today’s society.
All this data is analysed in order to create a trend report which has a great importance in order to determine the evolution of present trends in the future.
How do I make a fashion trend report?
Once I collect all the information from different sources, I draw my own conclusions which will I portray in a trend report with all the key ideas and photos necessary to understand the trend. This will be displayed in a moodboard that will illustrate the written part of the trend report.
If you would like to know more about coolhunting, have any question or would like to work with me, don’t hesitate to send me a message and I will be pleased to answer.