Whimsical Prairie: Cottagecore Magic

whimsical prairie moodboard

In an idyllic scenery in the middle of nature but with a touch of magic and fantasy, that is the place that I imagined for this mood board titled Whimsical Prairie. 

The most common elements that you can find in this world are:

  • Pastel colors in pink, lilac, green, blue and yellow tones
  • Long peasant dresses with caged neckline and puffed sleeves. Flared, flowy skirts with volume in materials such as tulle, chiffon, silk or organza. 
  • Patterns and prints: stars, clouds, flowers, or gingham. Any motive that belongs to nature or represents a part of this camp life and especially if it has a fantasy element to it.
  • Playing with light in the little details creating a holographic effect or rainbow.

Some brands that represent this trend are:

  • Rodarte
  • Gucci
  • Cécile Bahnsen

This style is under the influence of cottagecore, a style that is getting more and more visibility on social media platforms such as Instagram or TikTok.

This aesthetic is based on the romanticization of camp life where simplicity and harmony with nature prevails. An answer to the search for a more sustainable lifestyle working on handmade activities, like the old times.

If you would like to soak up with this aesthetic, you will find it in movies such as:

  • Matilda
  • Emma
  • The Sound of Music
  • Moonrise Kingdom
  • Call Me By Your Name

It’s an aesthetic that brings you back to more simple times to unplug from the new technologies. Going back to the past in order to connect with nature.