el papel de la mujer en la moda

The role of women in the fashion industry

When it comes to fashion, women have always been in the center both as a market as well as in production.... but why are there so few women in leadership positions?In the conducted by PWC, 'Unraveling The Fabric Ceiling', they found out that even though there are more women than men in fashion schools (80%), it is men who always get to the higher positions.Diving int[...]


Why the fashion industry should adopt a circular economy?

It's nothing new that the fashion industry is one of the most polluting industries in the world. 10% of global carbon emissions come from this industry. Furthermore, it's second on water waste. But the truth is that 85% of the clothes end up in landfills and even microplastic remains coming from polyester fibers can be found in oceans. It's a global problem and[...]


Researching the unusual through storyliving

This is not the type of content that I usually write about but when I was searching "storyliving" and all its different applications, I found that it could be an interesting tool for trend research and I wanted to look more into it. I hope you find it interesting and useful for your research!Trend forecasters need to spot the unusual in a situation in order to find a[...]

whimsical prairie moodboard

Whimsical Prairie: Cottagecore Magic

In an idyllic scenery in the middle of nature but with a touch of magic and fantasy, that is the place that I imagined for this mood board titled Whimsical Prairie. The most common elements that you can find in this world are: Pastel colors in pink, lilac, green, blue and yellow tones Long peasant dresses with caged neckline and puffed sleeves. Flared, flow[...]

moodboard green and blue

Color trends: Green and blue

If classic blue was named color of the year, green is the next one in the list.Green is the color of nature par excellence and it's no surprise that it has become one of the colors of the season.Its connection with the environment and life makes it a color that we are attracted to when we want to feel part of nature — and now more than ever we are starting to see it[...]

digital fashion week

The future of the Fashion Show

The technology that will change how we see fashion. Everyone has been talking about what the future of fashion is going to be like and especially how it will develop this year during and after COVID. The truth is that fashion week has changed a lot in the past few years. In the past, a fashion show was a more exclusive event. Designers invited press, buyers, and cel[...]

classic blue moodboard

Color of 2020: Classic Blue

At the beginning of every year Pantone anounces the color that will represent that year. Classic Blue was chosen as the color of 2020. And what makes this color so special to become the chosen one? Pantone studies and tracks all the colors that appear most frequently in all the different areas of design and everyday life. The most popular color turns to be the color[...]

sustainable black friday

Tips For a Sustainable Black Friday

Black Friday is the norm in America for over half a century becoming one of the most famous sales in the world. Black Friday is supposed to be just one day of sales, but many turned into a weekend and sometimes even a whole week of sales. During this time, people take advantage to purchase some of the Christmas presents of the year or items that are usually more expe[...]

influence of astrology in brands

The influence of astrology in brands

There was a time in history when astrology was the only way to plan the future and it was considered a science, but all this changed in the age of reason. Since then, astrology was seen as a mere entertainment that you can read in the daily newspaper. In the last years, the interest grew especially among millennials and many brands have taken advantage of this oppo[...]

puffed sleeves look

How to wear the puffy sleeves look

The puffy sleeves have a long journey in fashion history. We thought that we left them in the 80s along with the big shoulder pads. However, both of these trends are going on strong this 2019. Puffy sleeves were a classic during Victorian and Edwardian times when women had very little roles in society but it was also during this time that the first signs of feminis[...]